About Adapt Pivot Grow

We've been in the room before.

Adapt Pivot Grow was built by operators and strategists who spent years inside businesses — not advising from the outside. We know what it costs to make the wrong call, and we know what it takes to make the right one.

Our Story

Our story

Adapt Pivot Grow was founded on a simple observation: most consulting firms are staffed by people who have studied business, not run one. They deliver frameworks and slide decks. They leave before the hard part begins.

We built something different. Every advisor on our team has held an operating role — as a founder, a director, a Leader, or a world-class consultant. We've managed payroll, negotiated with vendors, rebuilt broken teams, and turned around businesses that were months from closing.

That experience is the product. When we sit across from a client, we're not pattern-matching to a case study. We're drawing on decisions we've made ourselves — and the hard lessons that followed.

Philosophy

How we think

Candor over comfort

We tell clients what they need to hear, not what they want to hear. Comfortable advice is often the most expensive kind.

Execution over strategy

A brilliant strategy that doesn't get implemented is worth nothing. We stay in the room through execution — not just planning.

Specificity over frameworks

Generic frameworks don't solve specific problems. Every engagement is built around your business, your constraints, and your goals.

Outcomes over outputs

We're not paid to produce deliverables. We're paid to produce results. The distinction shapes everything we do.

The Team

The team

Operators first. Advisors second.

Jordan Ellis

Founder & Managing Partner

15 years as an operator across retail, hospitality, and professional services. Former COO of a multi-location boutique chain before founding APG.

Morgan Reyes

Partner, Strategy & Finance

Former investment banker turned operator. Led financial turnarounds for 30+ businesses across consumer goods and services verticals.

Alex Donovan

Partner, Operations & Growth

Built and scaled operations for three venture-backed startups. Specializes in systems design, team structure, and market expansion.

Work with people who've been there.

Every engagement starts with a candid conversation. No pitch. No pressure. Just an honest look at where you are and where you want to go.

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